There are a number of simple low cost - no cost ways for small businesses to approach marketing:
Utilize the Business Section of the local newspaper - Every time someone joins your staff, type a press release with a brief bio, and take a photograph. Then send the information to the "business section" of your local newspaper. Sometimes it can take a while before the information is published. You can always follow up with a phone call.
Hand your business card to anyone & everyone you meet - Order your business cards in increments of 1,000 and put them everywhere. Lots of stores have bulletin boards for this very purpose, grab a package of thumb tacks and a stack of cards and spend a few hours visiting these stores and posting your cards.
To learn more ways to tackle marketing strategies, call
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